Press release

Launch of the construction site for the Alpinn hotel project

Bromont, Wednesday, May 15, 2024 – The Daca Group and Bromont, montagne d’expériences (BME) are pleased to announce that following the adoption of the resolution at the municipal council meeting on April 2, 2024, construction work on the ALPINN hotel complex commenced this morning. This significant milestone comes as over 70% of the units have now been sold.

“We have been waiting for this moment for several months,” said Bertrand Leboeuf, president of the Daca Group. “This is a unique project in the region, and we were eager to begin construction. We can now start the work!”

Construction of the hotel begins as scheduled, at the end of the 2023-24 ski season. Located in the main parking lot of Versant du Village, this large-scale accommodation project includes 134 units.

To ensure its success, BME has partnered with two experienced hospitality entities: the Daca Group and URGO Hotels & Resorts.

“For me, the start of construction is the culmination of a project that the company has been working on for a long time,” says Charles Désourdy, President of BME. “Our vision is to be a mountain destination anchored in its environment. The hotel reinforces this vision, but it will also be an important element in the company’s long-term future. I can’t wait to see every step of the way!”

BME also believes that the addition of a ski-in/ski-out hotel will complement the current tourist accommodation offerings in the Eastern Townships. The project, which has generated significant interest among mountain visitors, will open under one of Marriott International’s extended-stay brands.


  • Total investment of nearly $60 million
  • Hotel featuring extended-stay suites by Marriott International
  • 134 units ranging from 473 to 980 square feet
  • Located at the base of Bromont, montagne d’expériences slopes
  • Indoor parking

For more information, visit

About the Daca Group

The Daca Group is a builder, developer, and manager of hotel and residential projects, including condominiums and rental apartments. Their numerous achievements include the Marriott Springhill Suites in Old Montreal, the Renaissance (Marriott) hotel in Montreal, and the Hilton – Hampton Inn and Homewood Suites in downtown Montreal.

About Urgo Hotels & Resorts

Urgo Hotels & Resorts is a developer, owner, and manager of hotels. Their North American portfolio includes nearly 250 hotels, and they are present in several ski resorts such as Mont-Tremblant, Mont Saint-Anne, Breckenridge, Big Sky, and Whiteface.

About BME

Bromont, montagne d’expériences is one of the largest illuminated ski areas in North America, with 450 acres of skiable terrain, 141 trails including 32 glades, and 104 lit trails spread across 7 mountainsides. With 8 lifts, 3 magic carpets, over 1,500 snow guns, and regular grooming, conditions are guaranteed day and night.


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Contact Information:

Evelyne Déry
Marketing and Communications Advisor
Bromont, montagne d’expériences 514-668-2968