5 Tips for Effective Display Advertising
Simplicity & Clarity
A short message and impactful visuals help capture attention within seconds. Avoid long blocks of text and use a readable, high-contrast font in the recommended minimum sizes (avoid decorative or overly thin fonts).
Essential Elements
Make key information easy to identify: What? Where? When? How? Include a clear call to action (“Visit our website,” “Contact us,” QR code, etc.).
Animations & Visuals
Use clean visuals with high-quality images or videos. Opt for simple, smooth animations to grab attention (avoid overly fast or aggressive transitions). Ensure good readability and adequate contrast between visual elements.
Avoid Common Mistakes
Too much text, small or difficult-to-read fonts (see recommendations). Lack of contrast between text and background. Too many moving elements making it hard to read.
Be Creative
Make a connection with the mountain and the activity(ies) your target audience enjoys, along with your product. This increases your chances of capturing their attention!
Product Placement
We do not accept permanent product placement on our physical properties. Only brand placements will be considered, without visible product integration. We prioritize partnerships that align with our image and maintain our standards of authenticity.
Technical Specifications
Digital Support
Image Resolution & Format
Video Dimensions*: 1920×1080 px
Accepted Format: MP4
Aspect Ratio: 16:9
Duration & Display Frequency
Maximum Duration: 15 seconds
Display Frequency: 1x per 5 minutes
Maximum of 5 advertisers per season/screen
File Size Limits
Maximum Size: 2 MB for static images, 30 MB for videos
Recommended Video Codecs: H.264, H.265
Colors & Brightness
Color Mode: RGB (avoid CMYK, which is for print)
High contrast for better readability in daylight
Recommended Text Size
Minimum 60 px in 1920×1080 format for optimal readability
Audio
Our screens do not support audio
Important
Video content must be in French. Bromont, montagne d’expériences is not responsible for spelling errors or incorrect information in visuals. All content is subject to prior approval by our Marketing and Brand Image department. No display will be allowed without this approval.
*Since videos may be displayed on different screens, we recommend providing a resolution of 1920×1080 px to ensure maximum quality on screens with a higher resolution than the chosen support.
Examples of Effective Content
Technical Specifications
Print Support
Visual Dimensions
Download and use the templates below according to the chosen advertising placement. Note: Storefront displays are printed in two sections. There are format differences between the right and left sides. Design your visuals based on their location.
File Format & Resolution
Print Type: Large format digital print
Accepted File: PDF
Resolution: Maximum 100 dpi for images
Color Mode
- CMYK (Cyan, Magenta, Yellow, Black) – Do not use RGB (reserved for web)
Cut Marks & Bleed
Include cut marks and bleed in the final file, following the templates provided above.
File Naming Convention
To avoid errors, name your files as follows: clientname_location_rightside_77x42.pdf
Important
Visuals must be in French. Bromont, montagne d’expériences is not responsible for spelling errors or incorrect information in visuals. All content is subject to prior approval by our Marketing and Brand Image department. No display will be allowed without this approval.
Material Submission & Deadlines
Contact Information
Final files must be sent via WeTransfer.
Catherine Chagnon
cchagnon@bromontmontagne.com
Approval Timeframe
Please allow five business days for the approval of your files/visuals.