{"id":45697,"date":"2025-03-18T11:28:48","date_gmt":"2025-03-18T15:28:48","guid":{"rendered":"https:\/\/www.bromontmontagne.com\/guide-espaces-publicitaires\/"},"modified":"2025-10-16T11:00:03","modified_gmt":"2025-10-16T15:00:03","slug":"advertising-content-guidelines","status":"publish","type":"page","link":"https:\/\/www.bromontmontagne.com\/en\/advertising-content-guidelines\/","title":{"rendered":"Advertising Content Guidelines"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”45529″ img_size=”full” alignment=”center” css=””][vc_bloc_spacer spacer_hauteur=”30_”][\/vc_column][\/vc_row][vc_row row_size=”vc_row_small”][vc_column][vc_bloc_titre titre=”5 Tips for Effective Display Advertising” alignement=”centre”][\/vc_bloc_titre][vc_bloc_spacer spacer_hauteur=”30_”][vc_column_text css=””]<\/p>\n

Simplicity & Clarity<\/strong><\/p>\n

A short message and impactful visuals help capture attention within seconds. Avoid long blocks of text and use a readable, high-contrast font in the recommended minimum sizes (avoid decorative or overly thin fonts).<\/p>\n

Essential Elements<\/strong><\/p>\n

Make key information easy to identify: What? Where? When? How? Include a clear call to action (“Visit our website,” “Contact us,” QR code, etc.).<\/p>\n

Animations & Visuals<\/strong><\/p>\n

Use clean visuals with high-quality images or videos. Opt for simple, smooth animations to grab attention (avoid overly fast or aggressive transitions). Ensure good readability and adequate contrast between visual elements.<\/p>\n

Avoid Common Mistakes<\/strong><\/p>\n

Too much text, small or difficult-to-read fonts (see recommendations). Lack of contrast between text and background. Too many moving elements making it hard to read.<\/p>\n

Be Creative<\/strong><\/p>\n

Make a connection with the mountain and the activity(ies) your target audience enjoys, along with your product. This increases your chances of capturing their attention!<\/p>\n

Product Placement<\/strong><\/p>\n

We do not accept permanent product placement on our physical properties. Only brand placements will be considered, without visible product integration. We prioritize partnerships that align with our image and maintain our standards of authenticity.[\/vc_column_text][vc_bloc_spacer spacer_hauteur=”65_”][\/vc_column][\/vc_row][vc_row row_size=”vc_row_small”][vc_column][vc_bloc_titre titre=”Technical Specifications” stitre=”Digital Support” alignement=”centre”][\/vc_bloc_titre][vc_bloc_spacer spacer_hauteur=”30_”][vc_single_image image=”45975″ img_size=”full” alignment=”center” css=””][vc_bloc_spacer spacer_hauteur=”30_”][vc_column_text css=””]Image Resolution & Format<\/strong><\/p>\n

Video Dimensions*: 1920\u00d71080 px
\nAccepted Format: MP4
\nAspect Ratio: 16:9<\/p>\n

Duration & Display Frequency<\/strong><\/p>\n

Maximum Duration: 15 seconds
\nDisplay Frequency: 1x per 5 minutes
\nMaximum of 5 advertisers per season\/screen<\/p>\n

File Size Limits<\/strong><\/p>\n

Maximum Size: 2 MB for static images, 30 MB for videos
\nRecommended Video Codecs: H.264, H.265<\/p>\n

Colors & Brightness<\/strong><\/p>\n

Color Mode: RGB (avoid CMYK, which is for print)
\nHigh contrast for better readability in daylight<\/p>\n

Recommended Text Size<\/strong><\/p>\n

Minimum 60 px in 1920\u00d71080 format for optimal readability<\/p>\n

Audio<\/strong><\/p>\n

Our screens do not support audio<\/p>\n

Important<\/strong><\/p>\n

Video content must be in French. Bromont, montagne d\u2019exp\u00e9riences is not responsible for spelling errors or incorrect information in visuals. All content is subject to prior approval by our Marketing and Brand Image department. No display will be allowed without this approval.[\/vc_column_text][vc_bloc_spacer spacer_hauteur=”65_”][vc_column_text css=””]<\/p>\n

*Since videos may be displayed on different screens, we recommend providing a resolution of 1920\u00d71080 px to ensure maximum quality on screens with a higher resolution than the chosen support.<\/p>\n

[\/vc_column_text][vc_bloc_spacer spacer_hauteur=”65_”][vc_bloc_separateur][\/vc_column][\/vc_row][vc_row row_size=”vc_row_small”][vc_column][vc_bloc_titre titre=”Examples of Effective Content” alignement=”centre”][\/vc_bloc_titre][vc_bloc_spacer spacer_hauteur=”30_”][\/vc_column][\/vc_row][vc_row row_size=”vc_row_small”][vc_column width=”1\/2″][vc_bloc_video_plyr id_video=”W-91os27pSQ”][\/vc_column][vc_column width=”1\/2″][vc_bloc_video_plyr id_video=”ewVQWonBf6k”][\/vc_column][\/vc_row][vc_row row_size=”vc_row_small”][vc_column][vc_bloc_spacer spacer_hauteur=”100_”][vc_bloc_separateur][vc_bloc_spacer spacer_hauteur=”65_”][\/vc_column][\/vc_row][vc_row row_size=”vc_row_small”][vc_column][vc_bloc_titre titre=”Technical Specifications” stitre=”Print Support” alignement=”centre”][\/vc_bloc_titre][vc_bloc_spacer spacer_hauteur=”30_”][vc_single_image image=”48386″ img_size=”full” alignment=”center” css=””][vc_bloc_spacer spacer_hauteur=”65_”][vc_column_text css=””]<\/p>\n

Visual Dimensions<\/strong><\/p>\n

Download and use the templates below according to the chosen advertising placement. Note: Storefront displays are printed in two sections. There are format differences between the right and left sides. Design your visuals based on their location.[\/vc_column_text][vc_bloc_bouton nb_bouton=”6″ bouton_1=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FLOC01-73.25×97.5.pdf|title:LOC01|target:_blank” bouton_2=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FLOC02-73.5×97.pdf|title:LOC02|target:_blank” bouton_3=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FBILL01-73.75×98.pdf|title:BILL01|target:_blank” bouton_4=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FLOC03-61.125×96.pdf|title:LOC03|target:_blank” bouton_5=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FLOC04-61.375×96.pdf|title:LOC04|target:_blank” bouton_6=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FLOC05-62.625×96.pdf|title:LOC05|target:_blank” color_btn=”button outline-blue”][vc_bloc_bouton nb_bouton=”3″ bouton_1=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FSC01-104.5×54.pdf|title:SC01|target:_blank” bouton_2=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F04%2FSC02-58×54-1.pdf|title:SC02|target:_blank” bouton_3=”url:https%3A%2F%2Fwww.bromontmontagne.com%2Fwp-content%2Fuploads%2F2025%2F07%2FLAC-5225x-9425.pdf|title:LAC|target:_blank” color_btn=”button outline-blue”][vc_bloc_spacer spacer_hauteur=”20_”][vc_column_text css=””]<\/p>\n

File Format & Resolution<\/strong><\/p>\n

Print Type: Large format digital print
\nAccepted File: PDF
\nResolution: Maximum 100 dpi for images<\/p>\n

Color Mode<\/strong><\/p>\n